Insurance for Small Business Owners

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Insurance Guide for Small Business Owners

Running a small business means managing risks that employees don’t face. You need to protect your business, your employees, and yourself—often with limited resources. This guide covers the essential coverages and helps you prioritize.

At a Glance

  • General liability is foundational—protects against lawsuits and claims
  • Workers compensation is required in most states if you have employees
  • Professional liability (E&O) is essential for service businesses
  • Business property covers your equipment, inventory, and space
  • Health insurance options include group plans, marketplace, and association plans
  • Key person insurance protects against losing critical people

Business Liability Insurance

Liability insurance protects your business from lawsuits and claims.

General Liability

Covers third-party claims for:

  • Bodily injury: Customer slips and falls at your location
  • Property damage: You damage a client’s property
  • Personal and advertising injury: Libel, slander, copyright infringement

Typical coverage: $1 million per occurrence, $2 million aggregate.

Cost: $400-1,500/year for most small businesses.

Who needs it: Every business with customer contact, physical location, or products.

Professional Liability (Errors & Omissions)

Covers claims from your professional services:

  • Missed deadlines
  • Work errors
  • Negligence claims
  • Client disputes

Who needs it: Consultants, accountants, architects, IT professionals, marketing agencies, any service provider.

Typical coverage: $1 million per occurrence.

Product Liability

If you manufacture, distribute, or sell products:

  • Covers injury or damage caused by your products
  • Often included in general liability or BOP
  • May need separate policy for high-risk products

Business Owner’s Policy (BOP)

A BOP bundles essential coverages at a discount:

Typically includes:

  • General liability
  • Business property (building and contents)
  • Business interruption (lost income during covered closure)
  • Sometimes equipment breakdown

Best for: Small businesses with physical locations, moderate risk, and under $5 million in revenue.

Cost: $500-3,500/year depending on business type and coverage.


Workers Compensation

If you have employees, workers compensation is likely required.

What It Covers

  • Medical expenses for work-related injuries
  • Lost wages during recovery
  • Disability benefits for permanent impairment
  • Death benefits for fatal injuries

State Requirements

  • Required in almost every state for businesses with employees
  • Rules vary: some exempt very small businesses, sole proprietors, or specific industries
  • Check your state’s requirements

Cost Factors

  • Industry classification (construction vs. office work)
  • Payroll size
  • Claims history
  • State regulations

If You’re Sole Proprietor

You may not be required to cover yourself, but:

  • Personal health insurance doesn’t cover work injuries well
  • Consider voluntary workers comp coverage
  • Especially important for physical work

Health Insurance for Your Team

Group Health Insurance

If you have employees, you can offer group coverage:

SHOP Marketplace (Small Business Health Options Program):

Private group plans:

  • Work with a broker to compare options
  • More flexibility in plan design
  • May be more cost-effective for some businesses

Association Health Plans

Join industry associations that offer group coverage:

  • Potentially lower rates through group purchasing
  • Check for legitimate associations (avoid scams)

Individual Coverage for Owners

If your business is just you or a few partners:

  • Self-employed can use ACA marketplace
  • 100% premium deduction available
  • Compare group vs. individual costs

Business Property Insurance

Protects your physical assets.

What to Cover

  • Building (if you own it)
  • Contents: Equipment, inventory, furniture
  • Computers and data: May need separate cyber coverage
  • Equipment at other locations: Inland marine coverage

Coverage Types

Replacement cost: Pays to replace items with new equivalents.

Actual cash value: Pays depreciated value (less money at claim time).

Business interruption: Covers lost income during covered closures.

Home-Based Businesses

Homeowners insurance typically excludes business use:

  • Get a business property endorsement, or
  • Separate business policy for equipment and liability

Life Insurance for Business

Key Person Insurance

Life insurance on critical employees or owners:

  • Business pays premiums and receives death benefit
  • Covers cost of finding/training replacement
  • Protects against revenue loss

Buy-Sell Funding

Life insurance funds ownership transfer:

  • Partners buy deceased owner’s share
  • Provides liquidity for ownership transition
  • Ensures business continuity

Personal Life Insurance

As a business owner, your personal life insurance needs include:

  • Family income replacement
  • Business debt payoff
  • Partner obligations

Disability Insurance

Personal Disability

Your income is tied to your ability to work:

  • Individual disability insurance replaces income if you can’t work
  • Own-occupation coverage pays if you can’t do your specific work
  • Consider business overhead expense coverage

Business Overhead Expense

Covers business expenses while you’re disabled:

  • Rent, utilities, employee salaries
  • Loan payments
  • Keeps business running during recovery

Cyber Liability Insurance

If you collect customer data or rely on technology:

What It Covers

  • Data breach response: Notification, credit monitoring, PR
  • Cyber extortion: Ransomware payments
  • Business interruption: Losses from cyber attacks
  • Liability: Third-party claims from data breaches

Who Needs It

  • Any business collecting customer data
  • E-commerce businesses
  • Healthcare, financial services
  • Businesses dependent on technology

Cost

$500-2,500/year for most small businesses.


Commercial Auto Insurance

If you have business vehicles:

When You Need It

  • Company-owned vehicles
  • Employees driving for business
  • Regular use of personal vehicles for business

Personal vs. Commercial

Personal auto policies exclude business use:

  • Delivery, client visits, transporting goods
  • Claims may be denied if business use isn’t disclosed

Hired and Non-Owned Auto

Covers liability when:

  • Employees use their own cars for business
  • You rent vehicles for business

Insurance Prioritization

Essential (Get First)

  1. General liability: Foundational protection
  2. Workers compensation: If you have employees (often required)
  3. Professional liability: If you provide services
  4. Business property: If you have significant equipment/inventory

Important (Get When You Can)

  1. Business interruption: Protects against revenue loss
  2. Cyber liability: If you collect data
  3. Commercial auto: If vehicles are used for business
  4. Key person insurance: If business depends on specific people

As You Grow

  1. Umbrella/excess liability: Higher limits as assets grow
  2. Employment practices liability: As you add employees
  3. Directors and officers: If you have a board

Small Business Insurance Checklist

  • General liability: Foundational coverage in place
  • Professional liability: If providing professional services
  • Business property: Equipment and inventory covered
  • Workers compensation: If employees, verify compliance
  • Business owner’s policy: Consider bundling for savings
  • Health insurance: Options reviewed for you and employees
  • Cyber liability: If collecting customer data
  • Commercial auto: If business use of vehicles
  • Key person insurance: For critical team members
  • Annual review: Coverage matches current operations

Not Sure What You Need?

Take our free 2-minute quiz to get personalized insurance recommendations for your small business.

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Next Steps

  1. Assess your risks—what could shut down your business?
  2. Get essential coverage first—liability and workers comp
  3. Bundle where possible—BOP often saves money
  4. Work with a commercial broker—they know business insurance
  5. Review annually—coverage should grow with your business

Similar Situations

Frequently Asked Questions

What insurance is required for small businesses?
Requirements vary by state and industry. Workers’ compensation is required in most states if you have employees. Commercial auto is required for business vehicles. Some professions require professional liability. Check your state’s requirements.
What is a Business Owner's Policy (BOP)?
A BOP bundles general liability and commercial property insurance at a discount (typically 15-20% less than buying separately). It’s designed for small businesses and may include business interruption coverage.
Do small business owners need cyber liability insurance?
Yes, if you handle customer data, process payments, or rely on digital systems. Cyber liability covers data breach response costs, legal fees, notification expenses, and business interruption from cyber attacks.
How do I get health insurance for my small business employees?
Options include SHOP marketplace (for businesses with 1-50 employees), group health insurance through a broker, health reimbursement arrangements (HRAs), or association health plans through industry groups.
What is key person insurance?
Key person insurance is life or disability insurance on essential employees whose loss would significantly impact the business. The business owns the policy and receives benefits to cover recruitment, training, and lost revenue.
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